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"The toms shoes sale and I have made mistakes internally and externally over the past several weeks, and I am deeply sorry for letting you down," Mycoskie wrote on the company's blog. As Mycoskie discovered, a quick but heart-felt apology when times get rough can be a business owner's saving grace. Here are three tips for how to say I'm sorry:Don't wait to apologize. If you're wrong, admit it. And do it quickly. To handle a PR mess, you need to address both what went wrong and how the problem is being resolved. For instance, if you didn't do your due diligence before agreeing to sell a product or service, install a quality assurance program to weed-out the bad.
From there, the criticism was brisk. Along with blogs that picked up the story, Facebook and Twitter became sounding boards for outraged customers. Ms. Magazine launched a petition at Change.org that quickly gathered 500 signatures. What's more, the whole kerfuffle took place on the eve of the legalization of same-sex marriage in New York - kind of a huge market for the brand.What They Say the Fight's About: Those against women classic tomes shoes affiliation with the group are disappointed in the company for aligning itself with am extreme right-wing group. Mycoskie claims he didn't know the extent of Focus on the Family's fundamentalist beliefs. Offended by Mycoskie's reaction, Focus on the Family doesn't think they're differing political views should get in the way of their common goal: to shoe the world's shoeless.
The toms shoes sale spokesperson Piwinski told me that Mycoskie had not read the Christianity Today article until yesterday (July 8) after returning from vacation."This is an unfortunate statement about the culture we live in, when an organization like ours is deemed unfit to help children in need simply because we hold to biblical beliefs about marriage and family," Daly said in a statement issued Sunday. "It's also a chilling statement about the future of the culture we live in. We have to wonder: What will someone decide we're unfit to do next?"A new petition on Change.org started by Washington State University student, Ben Crowther calls upon Apple to remove their iTunes and Apple stores from the Christian Values Network. The discount toms classic canvas shoes and boot information at http://www.tomsshoescoupon2011.com/.